CRYSTAL
INTUITION. TASTE. EXECUTION.
I'm Crystal Wooden, an LA based Creative & Brand Director. I build visually distinct, culturally relevant brand worlds across campaigns, content, digital experiences, and IRL activations that connect emotionally, build lasting brand LOYALTY, and drive business growth.
I move fluidly between big picture vision and hands on execution, bringing both creative instinct and strategic thinking to every project.
SELECT CLIENTS: Alo Yoga, UGG, Nike, Phlur, Lulus, Bella + Canvas, The North Face, Hoka, 7 For All Mankind, LNA, OPI, MAKE, Teva, Saltair, Target
01. Brand Strategy & Vision
I help brands define a clear creative direction and emotional identity that feels visually distinct and built for longevity across digital, physical, and experiential touch points.
02. Campaigns & Art Direction
From photo and film campaigns to branded content and visual storytelling, I design creative rooted in instinct, emotion, and a strong editorial point of view.
03. Pop-Ups & Retail Design
I design immersive retail experiences, branded merchandise, and physical spaces that transform customer interaction into memorable IRL moments.
04. Experiential & Brand Events
I create intentional brand experiences and events that foster connection, build community, and leave a lasting impression long after the moment ends.
05. Specialty Creative Projects
Like a creative puzzle piece, I step in to tackle unconventional projects, solve creative challenges, and bring fresh perspective where it's needed most. From early-stage startups to fully established teams, I help connect the dots and bring ideas to life.
CAPABILITIES
Double Taurus, Cancer Rising
Double Taurus, Cancer Rising
MORE ON ME.
I've spent my career working across fashion, beauty, wellness, and lifestyle, both independently and in-house, helping brands grow, evolve, and connect with their customers.
My approach is deeply intuitive, collaborative, and rooted in a strong POV. I love the process of taking an idea and building it into something real, whether that's developing the creative vision, bringing together the right team, or getting into the smallest details of execution. I believe those details are often what make the biggest impact.
Through Her August, my boutique creative agency, I partner with brands to dream up and bring to life statement campaigns, immersive experiences, and unexpected creative projects.
I also work closely with my husband, photographer and director Luke Wooden, bringing visual worlds to life together. Clients often bring us on as a creative team to lead projects from concept through execution.
I love to chat all things creative. Lets TALK!
CRYSTALRAYMONDWOODEN@GMAIL.COM
